Course curriculum

  • 1

    Introduction

    • Introduction

  • 2

    Monthly Office Hours & Mastermind

    • October 2023 - Holiday ideas + Q1

    • September 2023 - Mastermind & Q&A

    • August 2023: With Guest Beckey Moser - Cancellation Policy & More!

    • July 2023

    • June 2023

    • May 2023 - 3 Ground Marketing Tips + Adding Text on Reels + IG Updates + Q&A

    • April 2023 - Facebook Engagement + Ground Marketing Tips

    • March 2023 - New IG Updates + More

    • January 2023 - ChatGPT & Annual Marketing Planning Outline

    • Dec 2022 - Events, Facebook Groups, NextDoor, Email/SocialMedia linking, Apartment Marketing + More!

    • November 2022

    • August 2022: Q&A

    • September 2022

    • July 2022: Instagram + Ground Marketing

    • April 2022: Q&A and Office Hours

    • May 2022: Q&A + 10 Incredible Marketing Strategies!

    • March 2022 - 16 Tips in 16 Mins + Q&A

    • February 2022 - How to create Community Events

    • January 2022 - Ins Qs + GKAS + NEW Updates

    • November 2021 - INSTAGRAM REELS!

    • December 2021 - Plan for Q1 2022

    • October 2021

    • September 2021

    • August 2021

    • June 2021

    • July 2021 - How to Hire + New Updates

    • April 2021

    • May 2021

    • February 2021

    • March 2021

    • January 2021

    • December 2020

    • November 2020

    • October 2020

  • 3

    Expert Interviews & More

    • February 2023 - Special Guest - Lana Rivera

    • Dr. June shows us how she creates events for her pediatric dental practice!

    • How to Strategically Start Dropping Insurances by Dr. Ben Burkitt

    • June 2022 - Featured Guest - Malika Azargoon of Zar Dental Consulting

    • Michael, Minal and Dr. Neha Batra chat all things Pediatric Dental Marketing

    • Tonya Gard Burns, a Pediatric Dental Consultant, chats with Michael and Minal

    • Connecting Your Product by Lynda Sherman

    • Pediatric Dental Round Table!

    • Dr. Jessica Marshall | Pediatric Smiles of Cypress

    • How Dr. Jessica Marshall Markets for Pop-Up Shops/ Events During COVID

    • Dr. Kevin Kennedy | Spring Creek Pediatric Dentistry

    • Dr. Erin Issac | Winning Smiles Pediatric Dental Care

    • Abhishek Bhaumik | Stonebrook Pediatric Dentistry

    • How to Increase Patient Referrals to Your Pediatric Dental Practice

    • Real Life Example: Getting into Apartments

  • 4

    Startup Check List

    • Are you a Startup? Check this out!

  • 5

    Marketing Organization & Tools

    • Recommended Organization Apps

    • Trello - Organization Tool FREE BY GOOGLE

  • 6

    Community Research

    • Introduction

    • Create Your Starter List

    • Community Research & Radius Check on Desktop

    • Community Research & Radius Check on Smartphone

    • Community Research & Radius Check by Driving Around

    • RECAP

  • 7

    Day Cares

    • Introduction to Day Cares

    • Getting Into Day Cares

    • RECAP

  • 8

    Schools

    • Introduction

    • Private Schools

    • Public Schools

    • Ground Marketing to Public Elementary Schools

    • RECAP

  • 9

    Pediatric Medical Locations

    • Introduction

    • Getting into Pediatric Medical Locations

    • RECAP

  • 10

    Chamber of Commerce

    • Introduction

    • Getting Into The Chamber of Commerce

    • RECAP

  • 11

    Learning Centers

    • Introduction

    • Getting into Children's Learning Centers

    • RECAP

  • 12

    Small Businesses

    • Introduction

    • Martial Arts

    • Build A Bear Workshops

    • Color Me Mine [Craft Stores]

    • Carters [Clothing Stores]

    • Indoor Playgrounds

    • Getting into Small Businesses During COVID-19

  • 13

    Fitness Facilities

    • Ground Marketing to Fitness Facilities

    • Walking Into Fitness Facilities

    • Calling Fitness Facilities

  • 14

    Building Pipelines

    • Introduction

    • Lactation Consultant

    • Children's Photographer

    • Building Pipelines with Apartment Complexes During COVID-19

  • 15

    Performing At Events

    • Introduction

    • Strategically Setting Up Your Booth For Optimal Results

    • How To Act, Speak, & Perform At Events

    • What To Do, Say, and Give At Pre School Presentations

    • My Top Tools For Ground Marketing At Events

    • How to Perform Your Best at In-Person Ground Marketing Events

    • How to Find Events Anytime!

  • 16

    Calling Leads Effectively

    • Calling Leads Effectively

    • The Importance of Strategically Calling Leads

    • Your Lead Calling Workbook

  • 17

    Get Organized

    • Organizing Your Ground Marketing

    • Ground Marketing Workbook

    • Ground Marketing Calendar

    • The Sign-Up Sheet

  • 18

    ADD-ON: SEO Basics & More

    • SEO Tips + FREE Chat Messenger on Website

    • Google Analytics 101

    • Maximize SEO with Blogs I Shannon Burton

    • Resources: GOOGLE + MOZ

  • 19

    Know Your Numbers

    • Intro

    • New Patient Tracking Video

    • Download: New Patient Tracking in Numbers and Excel Formats

    • Download: To Do & Accountability Worksheet

    • BONUS: Patient Journey

  • 20

    Who Is Your Audience?

    • Introduction

    • Parent Avatar

    • Patient Avatar

    • Downloads

  • 21

    Internal Marketing

    • Internal Marketing Tips I Michael & Minal

    • Internal Marketing Checklist

    • New Patient Welcome

    • DOWNLOAD: New Patient Welcome

    • Patient Conversion | Dr. Neha Batra

    • How to Build Self-Confidence for Ground Marketing

    • Secrets to a Profitable Pediatric Practice | Tonya Gard Burns

    • How to Involve Your Team in Your Marketing

    • April: Autism Awareness Month

  • 22

    Social Media 101

    • Social Media Intro

    • Social Media Platforms

  • 23

    Facebook

    • Facebook New Pages

    • Facebook Groups

    • Direct Help Links

  • 24

    Instagram

    • Instagram BIO & Getting Started

    • Instgram Stories

    • Download: Story Ideas

    • Instagram Insights

    • Instagram QR Code & Saved Content

    • Instagram Posts

    • Hashtags

    • Hashtag Reach

    • Finding Local Influencer Parents

    • Direct Help Links

  • 25

    Reels

    • Instagram Reels TRAINING

    • Finding Trending Audio for Reels

    • Scheduling Reels

    • DOWNLOAD: Instagram Reels Checklist

    • DOWNLOAD: Reel Ideas

    • Reels Q&A From Instagram

  • 26

    Social Media Content Ideas

    • Content Ideas

    • Using ChatGPT to help with Captions

    • Team Activity

    • DOWNLOAD: Video Ideas

    • Video Help Links

    • DOWNLOAD: Repurposing Content

  • 27

    Scheduling Facebook & Instagram Posts Posts

    • Scheduling Facebook & Instagram Posts: New Facebook Pages + Meta Business Suite

    • Direct Help Link from Facebook

  • 28

    Content Creation Tool: All Things CANVA!

    • Intro to Canva

    • Custom Templates

    • Videos

    • Flyers, Worksheets & More

    • Presentation Templates

    • Tips

    • Canva Help Links

  • 29

    Facebook & Instagram Ads

    • Facebook Business Settings + Pixels! All the Technical "Stuff"

    • Facebook Ads

    • How to Build Target Audience of Parents

    • Ad Center

    • Boosting Directly on Instagram

    • Direct Help Links

    • Download: Ads Cheat Sheet

  • 30

    LinkedIn & TikTok

    • Get Started with TikTok I Ronda Holman

    • Getting Started with LinkedIn

    • Direct HELP Links!

  • 31

    Givebacks & Contests

    • Intro

    • DOWNLOAD: Contest & Giveback sheet

    • Givebacks & Contest Video

    • How to Leverage Facebook Groups with Givebacks!

    • Easy Contest Ideas

    • Using ChatGPT to help with Contest Copy

    • Pro Tip

  • 32

    Reputation

    • DOWNLOAD: Reputation Sheet

    • Reputation & Reviews

    • FREE Google Marketing Kit from Google

  • 33

    NEW: ChatGPT

    • Create a Robust Loyalty/ Reward Program for Your Patients

    • Creating a Customized Instagram Content Calendar (with IG Stories) for the Year!

    • How to Have a Major Advantage Over Your Competitors in Your Community

  • 34

    COMING SOON!

    • List of New Content Coming Soon!

Join the Pediatric Dental Marketing Course

  • $2,497.00 first payment, $297.00 / year onwards

    Regular price

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  • 3 Installments of $915.00

    $297.00 / year onwards

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