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1
Introduction
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Introduction
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2
Monthly Office Hours & Mastermind
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June 2024
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May 2024
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April 2024: Q&A about Summer & September Marketing
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March 2024 - Guest Speaker: Joshua Scott from Studio8e8 - Geofencing, SEO, & Making Websites That Convert!
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Feb 2024 - Q&A
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Jan 2024 - Guest Speaker: Dr. Casey Goetz - INCREDIBLE Episode!
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Dec 2023 - Ground, Social Media, Referral & Internal Marketing + Q&A
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November 2023 - Dr. Meghna Dassani. Introducing Sleep/Airway into your Pediatric Practice!
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October 2023 - Holiday ideas + Q1
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September 2023 - Mastermind & Q&A
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August 2023: With Guest Beckey Moser - Cancellation Policy & More!
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July 2023
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June 2023
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May 2023 - 3 Ground Marketing Tips + Adding Text on Reels + IG Updates + Q&A
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April 2023 - Facebook Engagement + Ground Marketing Tips
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March 2023 - New IG Updates + More
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January 2023 - ChatGPT & Annual Marketing Planning Outline
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Dec 2022 - Events, Facebook Groups, NextDoor, Email/SocialMedia linking, Apartment Marketing + More!
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November 2022
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August 2022: Q&A
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September 2022
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July 2022: Instagram + Ground Marketing
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April 2022: Q&A and Office Hours
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May 2022: Q&A + 10 Incredible Marketing Strategies!
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March 2022 - 16 Tips in 16 Mins + Q&A
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February 2022 - How to create Community Events
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January 2022 - Ins Qs + GKAS + NEW Updates
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November 2021 - INSTAGRAM REELS!
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December 2021 - Plan for Q1 2022
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October 2021
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September 2021
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August 2021
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June 2021
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July 2021 - How to Hire + New Updates
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April 2021
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May 2021
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February 2021
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March 2021
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January 2021
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December 2020
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November 2020
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October 2020
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3
Expert Interviews & More
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February 2023 - Special Guest - Lana Rivera
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Dr. June shows us how she creates events for her pediatric dental practice!
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How to Strategically Start Dropping Insurances by Dr. Ben Burkitt
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June 2022 - Featured Guest - Malika Azargoon of Zar Dental Consulting
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Michael, Minal and Dr. Neha Batra chat all things Pediatric Dental Marketing
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Tonya Gard Burns, a Pediatric Dental Consultant, chats with Michael and Minal
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Connecting Your Product by Lynda Sherman
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Pediatric Dental Round Table!
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Dr. Jessica Marshall | Pediatric Smiles of Cypress
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How Dr. Jessica Marshall Markets for Pop-Up Shops/ Events During COVID
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Dr. Kevin Kennedy | Spring Creek Pediatric Dentistry
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Dr. Erin Issac | Winning Smiles Pediatric Dental Care
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Abhishek Bhaumik | Stonebrook Pediatric Dentistry
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How to Increase Patient Referrals to Your Pediatric Dental Practice
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Real Life Example: Getting into Apartments
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4
Startup Check List
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Are you a Startup? Check this out!
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5
Marketing Organization & Tools
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Recommended Organization Apps
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Trello - Organization Tool FREE BY GOOGLE
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6
Community Research
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Introduction
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Create Your Starter List
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Community Research & Radius Check on Desktop
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Community Research & Radius Check on Smartphone
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Community Research & Radius Check by Driving Around
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RECAP
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7
Day Cares
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Introduction to Day Cares
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Getting Into Day Cares
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RECAP
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8
Schools
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Introduction
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Private Schools
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Public Schools
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Ground Marketing to Public Elementary Schools
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RECAP
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Pediatric Medical Locations
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Introduction
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Getting into Pediatric Medical Locations
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RECAP
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Chamber of Commerce
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Introduction
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Getting Into The Chamber of Commerce
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RECAP
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11
Learning Centers
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Introduction
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Getting into Children's Learning Centers
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RECAP
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12
Small Businesses
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Introduction
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Martial Arts
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Build A Bear Workshops
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Color Me Mine [Craft Stores]
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Carters [Clothing Stores]
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Indoor Playgrounds
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Getting into Small Businesses During COVID-19
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13
Ice Cream Shops
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How You Can Collaborate with Ice Cream Shops to Attract Families to Your Practice
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Real Life Example: Cold Stone Creamery & Baskin Robbins
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14
Fitness Facilities
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Ground Marketing to Fitness Facilities
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Walking Into Fitness Facilities
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Calling Fitness Facilities
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15
Building Pipelines
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Introduction
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Lactation Consultant
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Children's Photographer
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Building Pipelines with Apartment Complexes During COVID-19
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16
Performing At Events
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Introduction
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Strategically Setting Up Your Booth For Optimal Results
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How To Act, Speak, & Perform At Events
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What To Do, Say, and Give At Pre School Presentations
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My Top Tools For Ground Marketing At Events
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How to Perform Your Best at In-Person Ground Marketing Events
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How to Find Events Anytime!
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Calling Leads Effectively
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Calling Leads Effectively
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The Importance of Strategically Calling Leads
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Your Lead Calling Workbook
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18
Get Organized
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Organizing Your Ground Marketing
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Ground Marketing Workbook
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Ground Marketing Calendar
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The Sign-Up Sheet
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19
ADD-ON: SEO Basics & More
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SEO Tips + FREE Chat Messenger on Website
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Google Analytics 101
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Maximize SEO with Blogs I Shannon Burton
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Resources: GOOGLE + MOZ
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20
Know Your Numbers
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Intro
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New Patient Tracking Video
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Download: New Patient Tracking in Numbers and Excel Formats
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Download: To Do & Accountability Worksheet
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BONUS: Patient Journey
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Who Is Your Audience?
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Introduction
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Parent Avatar
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Patient Avatar
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Downloads
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22
Internal Marketing
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Internal Marketing Tips I Michael & Minal
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Internal Marketing Checklist
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New Patient Welcome
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DOWNLOAD: New Patient Welcome
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Patient Conversion | Dr. Neha Batra
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How to Build Self-Confidence for Ground Marketing
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Secrets to a Profitable Pediatric Practice | Tonya Gard Burns
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How to Involve Your Team in Your Marketing
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April: Autism Awareness Month
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23
Social Media 101
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Social Media Intro
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Social Media Platforms
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24
Facebook
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Facebook New Pages
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Facebook Groups
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Direct Help Links
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25
Instagram
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Instagram BIO & Getting Started
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Instgram Stories
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Download: Story Ideas
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Instagram Insights
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Instagram QR Code & Saved Content
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Instagram Posts
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Hashtags
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Hashtag Reach
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Finding Local Influencer Parents
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Direct Help Links
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26
Reels
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Instagram Reels TRAINING
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Finding Trending Audio for Reels
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Scheduling Reels
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DOWNLOAD: Instagram Reels Checklist
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DOWNLOAD: Reel Ideas 1
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DOWNLOAD: Reel Ideas 2
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DOWNLOAD: Reel Ideas 3
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Reels Q&A From Instagram
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27
Social Media Content Ideas
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Content Ideas
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Using ChatGPT to help with Captions
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Team Activity
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DOWNLOAD: Video Ideas
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Video Help Links
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DOWNLOAD: Repurposing Content
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Scheduling Facebook & Instagram Posts Posts
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Scheduling Facebook & Instagram Posts: New Facebook Pages + Meta Business Suite
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Direct Help Link from Facebook
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29
Content Creation Tool: All Things CANVA!
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Intro to Canva
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Custom Templates
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Videos
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Flyers, Worksheets & More
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Presentation Templates
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Tips
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Canva Help Links
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30
Facebook & Instagram Ads
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Facebook Business Settings + Pixels! All the Technical "Stuff"
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Facebook Ads
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How to Build Target Audience of Parents
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Ad Center
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Boosting Directly on Instagram
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Direct Help Links
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Download: Ads Cheat Sheet
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31
LinkedIn & TikTok
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Get Started with TikTok I Ronda Holman
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Getting Started with LinkedIn
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Direct HELP Links!
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32
Givebacks & Contests
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Intro
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DOWNLOAD: Contest & Giveback sheet
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Givebacks & Contest Video
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How to Leverage Facebook Groups with Givebacks!
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Easy Contest Ideas
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Using ChatGPT to help with Contest Copy
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Pro Tip
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33
Reputation
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DOWNLOAD: Reputation Sheet
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Reputation & Reviews
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FREE Google Marketing Kit from Google
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34
NEW: ChatGPT
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Create a Robust Loyalty/ Reward Program for Your Patients
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Creating a Customized Instagram Content Calendar (with IG Stories) for the Year!
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How to Have a Major Advantage Over Your Competitors in Your Community
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35
COMING SOON!
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List of New Content Coming Soon!
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Course curriculum
Join the Pediatric Dental Marketing Course
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$2,497.00 first payment, $297.00 / year onwards
Regular price
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3 Installments of $915.00
$297.00 / year onwards